STARBUCKS EMEA GUATEMALA ANTIGUA
RETAIL CAMPAIGN

DESIGNER

Farm to cup is an incredibly powerful story to tell. When holding a cup of coffee in their hands, very few people stop to consider the journey the coffee has taken. Farmers, families
and communities cultivate and process this coffee for months before it is ready to board a ship for transport to the roaster. And ultimately end up in the customers cup.
These campaign posters / menu panels focus the agricultural origins, barista craft and unique flavor profile to tell the story of this amazing Guatemalan coffee from the
mountainous Antigua region.

Designed specifically for Starbucks Europe, Middle East and African markets to encourage customers to try this exquisite offering in their lattes. These high impact posters feature gorgeous high-impact photography, playful typography, simple mouthwatering messaging and strong branding.