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Starbucks Holiday 2020

 

 
 

STARBUCKS COFFEE
GLOBAL RETAIL HOLIDAY CAMPAIGN

ASSOCIATE CREATIVE DIRECTOR

A gorgeous burst of eye candy. A tiny lantern in the form of a coffee cup. An affirmation that everything’s
going to be ok. Left or right. Win or lose. All are welcome. All are deserving. All are special. And in our constancy,
hope—that even after the hard, Starbucks is always here. A beacon that the world will keep going.
And a signal for us to tap into our communal holiday heart. And let it grow again. This year,
our campaign invites us all into a festive moment of joy. And an invitation to share it. 

 C A R R Y   T H E   M E R R Y

 
 

Holiday Concept + Moodboard

Holiday Cups

Holiday Cup Press Proof Sheet

Holiday Print Ads

Holiday Social Post

Holiday Shoppers + Pastry Bags + Hot Cup Sleeve

Holiday Film: TV + Digital

Holiday Card Collection

Holiday Coffee Packaging

Starbucks For Life Holiday Game: Mobile Platform