In 2023 we gave our loyalty program’s photography library a much needed refresh. The old Starbucks Rewards
library was long in the tooth and our external agencies who use the photography needed something fresh. With a
new brand expression that included a younger vibe, a more versatile range of brighter more joyful colors and
strong brand elements like stars, greens and golds, this mobile platform was transformed.

 STARBUCKS REWARDS PHOTOGRAPHY