STARBUCKS SUMMER 2024 NEW PRODUCT LAUNCH
ASSOCIATE CREATIVE DIRECTOR + DESIGNER
Starbucks launched a new Summer Berry Refresher for its 2024 Summer Campaign. Menu panel designs needed to break outside of the standardized template system they had been using for 5 plus years. Bold punchy backgrounds and festive wavy type helped set these colorful beverages apart in a joyously summer way. Accompanying this retail marketing push are 3 groundbreaking TV spots that play off of customer behaviors associated with their refreshing line up: Dancing, Exclaiming “ahh”, and shaking their drinks around. A first for Starbucks, the spots feature a culturally important musical milestone in the 90’s hit by Ini Kamoze “Here Comes The Hotstepper”.
30 Second Spot “DANCE”
15 Second Spot “AHH”
15 Second Spot “SHAKE”