STARBUCKS SUMMER 2024

ASSOCIATE CREATIVE DIRECTOR + DESIGNER

Starbucks launched a new Summer Berry Refresher for its 2024 Summer Campaign. Menu panel designs needed to break outside of the standardized template system they had been using for 5 plus years. Bold punchy backgrounds and festive wavy type helped set these colorful beverages apart in a joyously summer way. Accompanying this retail marketing push, are 3 groundbreaking tv spots. A first for Starbucks, the tv spots feature a culturally important musical milestone in the 90’s hit by Ini Kamoze “Here Comes The Hotstepper”.