Primary Brand Wordmark
THE RICHARDSON
DESIGNER
My friend and proprietor Joel Lee Kulp approached me with an exciting proposition. He was going to open a community focused establishment in Brooklyn, NY. He wanted me to help him bring his brand and bar to life with classic and impactful branding that paid homage to NYC Baroque and Victorian design while maintaining a subtle Punk Rock edge. All of this to honor The Richardson building, the Greenpoint neighborhood and community his new bar was to serve.
Established in 2008, The Richardson is a proper American bar. Conveniently located in Greenpoint, Brooklyn – a very short walk to Brooklyn Steel, as well as both McCarren & McGolrick Parks. The bar features a seasonally-driven creative cocktail menu, along with a focused list of small production craft beers and natural wines. Whether you are looking for a quick nosh or a hearty snack, their kitchen serves a menu of house-prepared New American bar fare.
Secondary Brand R marks
Biz Cars + Menus + Ink Pen
Core + 15 Year Post Cards
Matchbox + Matchbook Concepts
Printed Matchbooks
T-Shirt
Coffee Tumbler + Enamel Pins
Interior + Exterior