THE RICHARDSON

DESIGNER

My friend and proprietor Joel Lee Kulp approached me with an exciting proposition. He asked me to help him bring
his Richardson brand to life with classic and impactful branding that paid homage to NYC Baroque and Victorian design while maintaining a subtle Punk Rock edge. Our goal with this timeless approach is to honor the near 100 year old Richardson building and the Greenpoint neighborhood and community his new bar was to serve.